ASA Telephone Prompt 2
AutoSales Academy — Return Call Script Guide
Prompt Sheet
Research and Plan Return Call
- Check the availability of all vehicles.
- Check finance offers and features.
- Prepare benefits and reasons for the customer to visit the showroom.
The Call-Back — Within 15 Minutes
“Hello Mr/Mrs… it’s Peter from ASA Motor Company returning your call.”
Opening the Return Call
1
“Good news. You’ll be pleased to hear that I’ve located the exact car you wanted and it’s available at the moment. Let me describe it to you.”
2
“Good news. As of now, the finance offer is still available.”
Have You Got a Pen and Paper Handy?
Features and Benefits
“Mr/Mrs… there are a few more items you may like to know about your new car. It has ABS, air bags, front side and rear protection, central locking, alarm, air conditioning and other relevant features.”
Reason to Visit the Showroom and Set an Appointment
- “I will need to give you a professional valuation on your current car for part exchange.”
- “I can organise a test drive for you, either from here or from your home.”
- “While you are here, I can go through the various finance options we have on offer with you.”
Maintain Control — Gain Commitment
“We are open until … PM.”
“When would suit you for a test drive — Tuesday or Wednesday?”
“Morning or afternoon?”
“3 or 4 PM?”
Confirm Appointment
“Many thanks for the enquiry Mr/Mrs…”
“I look forward to seeing you on…”
Confirm the date and time.
Remind them of your name.
Key Principle: The return call is about control, confidence and commitment. Give the customer a reason to visit, then offer clear appointment choices.
